When Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008, she initially had to project confidence despite lacking clients. At the time, her husband was skeptical of her ambitions as they received inquiries from potential clients looking to book trips, while India had no bookings to offer.
Fast forward sixteen years, and India’s strategy has proven successful. She now serves a roster of high-profile clients, including world leaders and celebrities, with an annual income exceeding $100 million. Her clientele seeks unique experiences that they cannot access alone.
India believes that genuine care and empathy are what truly matter in her business. Her prior experience as a server has taught her the importance of understanding people’s needs and desires, which she considers crucial in providing exceptional service.
Sienna Charles is well-connected, boasting a network of over 2,000 contacts within the hospitality sector, covering enchanting locations such as yachts, exclusive hotels, and upscale restaurants. This network allows her to curate customized travel and dining experiences that align with her clients’ wishes.
India emphasizes that her role is not merely about securing reservations at the most illustrious venues, but rather about creating valuable and memorable experiences for her clients. For instance, while many rave about the famous French Laundry restaurant, India prefers to guide her clients towards more unique culinary experiences that resonate with their tastes.
In her career, she has facilitated extraordinary moments such as a candlelit dinner at Versailles and brunch atop the Arc de Triomphe. She often combines remarkable meals with the chance to meet influential personalities, such as the Hermes and Fendi families.
India also attends to her clients’ simpler needs. For example, when former President George W. Bush traveled to Ethiopia, she ensured his favorite comfort foods were available, such as peanut butter, and arranged for him to be welcomed by local children donning Texas Rangers caps.
Her approach revolves around authenticity and personal connection. By engaging in conversations with a variety of people, from cab drivers to restaurant staff, India strives to discover unique options for her clients. Her philosophy underscores that the most enriching experiences are not limited to luxury but encompass a broader, authentic worldview.