Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a commitment to “fake it until you make it.” Initially, she faced skepticism, even from her husband, as she fielded calls from potential clients while having no actual customers.
Fast forward sixteen years, and India’s perseverance has led her to work with prominent figures, including former President George W. Bush and musicians like Mariah Carey. Her clientele consists of individuals earning over $100 million annually, all seeking personalized and exclusive experiences that go beyond what they can arrange on their own.
India emphasizes the importance of genuine care and personal connections. With a prior background as a server, she understands the nuances of service, focusing on the needs and desires of her clients. Sienna Charles boasts an extensive network of over 2,000 contacts in the hospitality sector, allowing India to curate unique travel and dining experiences tailored to her clients’ visions.
Rather than simply providing access to elite venues, India stresses the significance of meaningful experiences. For instance, she prioritizes more intriguing options over popular destinations, like opting for Single Thread Farms over the French Laundry.
Her bespoke service has included extraordinary arrangements such as candlelit dinners in Versailles and brunch atop the Arc de Triomphe. India also integrates personal connections into her offerings, having organized meals with renowned families like the Hermès and Fendi clans.
At times, her clients’ requests are surprisingly simple. For example, when arranging for former President Bush during his trip to Ethiopia, she ensured he had home comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children.
India underscores that her approach extends beyond luxury; it revolves around providing authentic experiences that encapsulate the richness of the world beyond opulence, connecting deeply with individuals from all walks of life to uncover unique and genuine moments for her clients.