Jaclyn Sienna India founded Sienna Charles, her travel concierge service, in 2008 with the mindset of “fake it until you make it.” Initially, she faced skepticism, including from her husband, as she took calls from potential clients asking for travel arrangements while having no clients of her own.
Fast forward sixteen years, and India’s gamble has paid off. Her client roster now includes prominent figures such as former President George W. Bush and celebrities like Mariah Carey. Sienna Charles caters to high-net-worth individuals earning over $100 million annually, a demographic that seemingly has access to everything. So, what does India offer that these clients can’t find themselves?
India emphasizes that while her clients hold significant influence and connections, her focus lies in providing genuine care and attention. Drawing from her experience as a server for five years, she understands the nuances of human interaction. “Paying attention and caring about those people is paramount,” she says.
Sienna Charles is notable for its extensive network, boasting over 2,000 relationships within the hospitality industry, including luxury hotels, exclusive restaurants, and yacht services. This network allows India to craft unique travel and dining experiences that resonate with her clients’ desires.
“My clients describe their vision, and while they possess the ambition, they often lack the access and creativity to realize it,” India explains. “My talent is grasping their vision with minimal input and delivering it to them.”
While she aims to secure unique experiences for her clients, India’s goal transcends simply accessing the most exclusive venues. She prioritizes worthwhile experiences. For instance, she believes that restaurants like French Laundry in Napa may not offer the most thrilling experiences, opting instead to promote Single Thread Farms for its unique offerings.
Her services often lead to extraordinary, tailored events. In one instance, she organized a candlelit dinner in Versailles, while another client enjoyed brunch atop the Arc de Triomphe. Additionally, India facilitates connections with notable figures, arranging meals with families like Hermes and Fendi during clients’ travels.
Yet, sometimes her clients’ requests are simpler. For example, when Bush visited Ethiopia, India ensured he had familiar comforts such as peanut butter and non-alcoholic beer, alongside local charm, such as children donning Texas Rangers caps to welcome him.
India insists that her dedication to authenticity and genuine experiences distinguishes her services. She engages with everyone, from cab drivers to restaurant staff, to curate the best options for her clients. “The world is not just luxury; it’s about everything. My clients seek authentic experiences,” she concludes.