Jaclyn Sienna India founded Sienna Charles, her luxury travel concierge service, in 2008 with the mindset of “fake it till you make it.” Initially, she faced skepticism, including from her husband, as she fielded requests from potential clients while having no actual customers. However, her perseverance has paid off over the course of 16 years, and today her clientele includes high-profile individuals such as former President George W. Bush and celebrities like Mariah Carey. Her focus is on catering to clients who earn over $100 million annually, offering them exclusive experiences that they cannot arrange themselves.
India emphasizes that her services extend beyond mere access to extravagant venues; they are rooted in personal care and attention. Drawing from her background as a server, she understands the nuances of client desires and takes pride in creating tailored experiences that resonate with them. She has cultivated an extensive network within the hospitality industry, boasting a “black book” of over 2,000 contacts, which allows her to provide unique travel and dining options.
Her philosophy is about understanding her client’s visions and making them a reality, even if it means turning down high-profile destinations she doesn’t believe are worth the hype, like a dinner at the French Laundry. Instead, she highlights lesser-known yet fascinating experiences, such as arranging a private candlelight dinner in Versailles or brunch on the Arc de Triomphe.
Moreover, India believes in pairing exclusive meals with meetings with influential personalities, such as hosting breakfast with the Hermes family and lunch with the Fendi family in Rome. She also understands simpler comforts, as seen when she provided former President Bush with peanut butter and non-alcoholic beer during his visit to Ethiopia, ensuring that he felt at home.
Ultimately, India strives to give her clients authentic experiences that go beyond luxury. She is committed to exploring the diverse offerings of the world, engaging with everyone from cab drivers to restaurant staff to discover the most intriguing options for her clients.