In 2008, Jaclyn Sienna India, inspired by her ambition, launched Sienna Charles, a boutique travel concierge service. Initially, she faced skepticism, including from her husband, as she pretended to have an established clientele when inquiries for trips began pouring in.
Fast forward sixteen years, and India has transformed her initial facade into a successful business, catering to high-profile clients including world leaders and celebrities such as Mariah Carey. Her focus is on serving individuals with a net worth exceeding $100 million, a unique challenge given they are accustomed to luxury and exclusivity.
India emphasizes the importance of genuine care in her interactions. Drawing on her background as a server, she is adept at understanding what motivates people. This personal touch helps her build trust and deliver tailored experiences for her clients.
With a vast network of over 2,000 contacts in the hospitality sector, including luxury hotels and restaurants, India crafts unique travel experiences that go beyond mere access to exclusive venues. She believes in creating meaningful experiences tailored to her clients’ desires, often interpreting their vague ideas into extraordinary events.
Her approach to curating experiences is not solely about luxury; for instance, she chooses to forgo popular dining spots in favor of lesser-known gems that provide more authentic encounters. Her past arrangements include intimate dinners in remarkable settings like Versailles and brunch on the Arc de Triomphe, blending culinary experiences with cultural interactions.
At times, her clients’ requests are straightforward. When former President George W. Bush visited Ethiopia, India ensured he had familiar comforts like peanut butter and non-alcoholic beer, showcasing her commitment to understanding and catering to her clients’ needs.
“I genuinely care about people,” she states, explaining her philosophy of engaging with everyone she encounters to discover the best options for her clientele. She believes that authentic experiences encompass much more than just luxury—they represent a broader understanding of the world.