Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008, aiming to “fake it until you make it.” Initially, she faced skepticism, especially from her husband, as she took inquiries from clients who had seen her articles, even when she had no actual clients to serve.
Fast forward sixteen years, and India’s strategy has paid off, earning her a clientele that includes world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services are tailored for individuals with annual incomes exceeding $100 million, catering to those who seemingly have it all. India believes her unique offering lies in genuine care and personal connections rather than mere transactional interactions.
With an extensive “black book” of over 2,000 contacts within the hospitality sector, India crafts exclusive travel and dining experiences for her clients. She emphasizes understanding their desires intuitively, helping them realize their visions through her expertise and connections.
India insists that her priority is not just securing reservations at high-end locations but ensuring meaningful experiences. For example, she opts not to recommend the acclaimed French Laundry in Napa, believing that options like Single Thread Farms provide more exciting experiences.
Her work often culminates in unique, memorable events. Among her creations are a romantic candlelight dinner at Versailles and a brunch atop the Arc de Triomphe. Additionally, she facilitates personal connections with notable figures, arranging meals with influential families like Hermes and Fendi.
Sometimes, however, her clients seek simpler comforts. When arranging a trip for Bush to Ethiopia, she made sure he enjoyed familiar treats like peanut butter and non-alcoholic beer, while also orchestrating a heartwarming welcome from local children wearing Texas Rangers caps.
India embodies her belief in authentic experiences beyond mere luxury, actively engaging with everyone from cab drivers to restaurant staff to uncover unique opportunities for her clients. Her approach reinforces that the world offers a rich tapestry of experiences, and her commitment is to curate those that truly resonate.