Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with the intention of transforming a vision into reality, despite facing early skepticism from her husband about her approach. Initially, she received inquiries from potential clients who had seen articles about her business, but at the time, she had no actual clients and would often fabricate busyness by claiming to be fully booked with high-net-worth individuals.
Fast forward sixteen years, and India has successfully built a prominent clientele that includes global leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services cater to individuals with yearly earnings exceeding $100 million, and India prides herself on offering what her clients cannot obtain on their own.
She emphasizes the importance of genuine care and emotional connection in her business. Drawing from her previous experience as a server, India believes that understanding people’s needs and providing personalized attention is crucial in delivering exceptional service.
Sienna Charles is known for its exclusive network of over 2,000 contacts in the hospitality sector, allowing India to curate unique travel and dining experiences for her clients. She adeptly interprets her clients’ aspirations and works to fulfill them through access and creativity, even if they can’t articulate exactly what they want.
While her focus is on crafting memorable experiences rather than simply luxurious indulgences, she prides herself on providing unique events. For instance, she once organized a private candlelight dinner in Versailles and a brunch on the Arc de Triomphe. India also integrates encounters with prominent personalities into dining experiences, having arranged meals with notable figures from prestigious brands.
However, she also recognizes that sometimes her clients seek simpler comforts. When Bush visited Ethiopia, she ensured he had familiar food items like peanut butter and non-alcoholic beer, along with a warm welcome from local children.
India believes in the authenticity of experiences, stating that her aim is to provide clients with genuine interactions rather than just lavish luxury. She engages with a wide range of individuals, from drivers to restaurant staff, to discover the most interesting and authentic options for her clients.