Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the mindset of “faking it until making it.” In the beginning, she faced skepticism, including from her husband, as she received inquiries from people inspired by her articles. She often claimed to be fully booked, even without any clients.
Fast forward sixteen years, and her strategy has paid off handsomely. India now caters to a prestigious clientele that includes former U.S. President George W. Bush and renowned singer Mariah Carey. Her clients typically earn over $100 million annually, and India provides them with unique experiences that they cannot arrange on their own.
She emphasizes the importance of care and personal connections in her work. With a background in serving, India understands the nuances of customer service and believes that attention and genuine care are essential. Sienna Charles boasts an extensive network of over 2,000 contacts within the hospitality sector, facilitating access to exclusive yachts, hotels, and fine dining options.
India aims to help her clients realize their visions, providing them with tailored experiences based on their preferences. She curates distinctive events rather than simply offering the most luxurious options. For example, she offers alternatives she finds more interesting than popular venues, explaining why she does not promote certain high-profile restaurants.
Her unique offerings include arranging memorable dinners, such as a candlelight meal at Versailles or brunch atop the Arc de Triomphe. She also facilitates personal encounters with notable figures, including the Hermes and Fendi families in Italy.
Sometimes, even simple comforts matter. When catering to Bush’s needs during a trip to Ethiopia, India ensured he had familiar foods like peanut butter and non-alcoholic beer, along with a playful welcome from local children wearing Texas Rangers caps.
India’s philosophy prioritizes authentic experiences over mere luxury. She believes in engaging with people from all walks of life, from cab drivers to restaurant employees, to uncover the most intriguing options for her clientele. For her, travel is about exploring the world in its entirety, not just the lavish aspects.