Jaclyn Sienna India established her travel concierge service, Sienna Charles, in 2008 with the mantra of “fake it until you make it.” Initially, she faced skepticism, even from her husband, as inquiries poured in for travel requests that she had no clients to fulfill.
Fast forward sixteen years, and India’s strategy has paid off significantly. Her clientele now includes notable figures such as former President George W. Bush and celebrities like Mariah Carey. Sienna Charles caters to clients earning over $100 million annually, providing exclusive services that go beyond what these high-profile individuals can access on their own.
India emphasizes that her success lies not in her status, but in her genuine care and ability to connect with people. Having previously worked as a server for five years, she understands the importance of attention to detail and empathy towards her clients.
Her extensive network includes over 2,000 relationships across the hospitality sector, encompassing yachts, hotels, and elite restaurants. This network enables her to create remarkable travel and dining experiences tailored to her clients’ desires.
India is attuned to her clients’ visions, often distilling their ideas into unique offerings. For instance, while she can secure reservations at acclaimed venues, she carefully selects experiences that she believes are truly worthwhile. She cites her preference for experiences like Single Thread Farms over the more well-known French Laundry as an example of this personalized approach.
Not only does India arrange luxurious experiences, but she also ensures these events are memorable. Past clients have enjoyed extraordinary settings, like a candlelit dinner in Versailles or brunch on the Arc de Triomphe. She also focuses on pairing meals with interactions with influential personalities, having organized breakfasts and lunches with prominent families in the fashion industry.
Sometimes, her clients’ requests are more straightforward, as exemplified by her efforts to ensure President Bush had familiar comforts during his visit to Ethiopia. She ensured he had his favorite peanut butter and non-alcoholic beer, along with a warm welcome from local children sporting Texas Rangers hats.
India’s dedication to her clients is clear; she engages with everyone from cab drivers to restaurant staff to find unique experiences. For her, the goal is to provide authentic and diverse experiences, proving that luxury extends beyond opulence into genuine connections and memorable moments.