Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008 with a commitment to project success, even while starting from scratch. Initially, she faced skepticism from loved ones, including her husband, as she would receive inquiries for travel services she did not actually provide. Posing as an established business, she often turned down clients by claiming her services were fully booked.
Fast forward sixteen years, and her strategy has borne fruit. Today, India serves a high-profile clientele, including prominent figures like former President George W. Bush and celebrities such as Mariah Carey. Her services cater to individuals and families with an annual income exceeding $100 million, focusing on needs that her clients may not be able to fulfill themselves.
India emphasizes that the key to her success lies not just in her network of influential contacts but in her genuine care and attention to detail. With a background in the service industry, she understands the importance of personal attention and connection.
Her extensive “black book” includes over 2,000 relationships within the luxury hospitality sector, enabling her to create tailored travel experiences for her clients. She listens attentively to their desires, translating vague ideas into unique offerings.
While luxury is a priority, India also assesses the quality of the experiences. For instance, she chooses not to promote upscale venues like the French Laundry, believing that places such as Single Thread Farms offer more intriguing experiences.
Her bespoke events can be extraordinary, such as arranging a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. Additionally, India has facilitated memorable meetings with notable families, including the Hermes and Fendi clans.
Sometimes, the requests from her clients are simpler. While serving President Bush during his trip to Ethiopia, she arranged for familiar comforts such as peanut butter and non-alcoholic beer, and even organized a welcoming committee of local children wearing Texas Rangers hats.
India’s philosophy centers on authenticity rather than just luxury. She prioritizes meaningful connections and experiences over opulence, dedicating her time to engage with everyone from drivers to servers in order to provide her clients with genuine and memorable adventures.