Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a strong determination to succeed. Initially, she faced skepticism from her husband, as she often received inquiries from potential clients for trips to popular destinations like Disney and New Jersey, despite having no actual clients.
Fast forward sixteen years, and India has transformed her business into a premier service catering to high-net-worth individuals, including notable figures like former President George W. Bush and celebrities such as Mariah Carey. Her clientele consists of those whose annual earnings exceed $100 million, individuals who often have access to lavish experiences yet seek something more personalized.
India emphasizes that what sets her apart is not just the connections she has, but the genuine care she applies in her approach. Drawing from her five years of experience as a server, she understands the importance of attentiveness and empathy in building relationships with these influential clients.
With a vast “black book” containing over 2,000 contacts within the hospitality sector—including access to exclusive yachts, hotels, and dining establishments—India excels at creating unique travel experiences that exceed what her clients might envision. She interprets their needs and translates them into extraordinary experiences, often with minimal input.
Her objective is not merely to provide access to exclusive venues but to ensure that the experiences are genuinely meaningful. For example, instead of promoting the famed French Laundry restaurant, she opts for what she considers more fascinating dining experiences, such as those at Single Thread Farms.
India’s services frequently include arranging extraordinary events, such as a candlelit dinner at Versailles or a brunch atop the Arc de Triomphe. She also aims to connect her clients with influential figures, having organized meals with the Hermes and Fendi families in the past.
Yet, some requests are for simpler comforts. During Bush’s trip to Ethiopia, for instance, she ensured he felt at home by providing his favorite peanut butter and non-alcoholic beer, alongside a warm welcome from local children wearing Texas Rangers baseball caps.
India expresses a sincere passion for her work, making it a point to engage with everyone she encounters—from cab drivers to restaurant staff—in order to discover authentic experiences to offer her clients. She believes that luxury goes beyond opulence; it encompasses a wider range of genuine experiences.