Jaclyn Sienna India established her boutique travel concierge, Sienna Charles, in 2008, driven by the determination to succeed against all odds. Initially, she faced skepticism, including from her husband, as she fielded inquiries from potential clients while having none. However, over the past 16 years, her strategy of “faking it until making it” has proven successful, securing a clientele that includes notable figures like former President George W. Bush and celebrities such as Mariah Carey.
With a focus on clients earning over $100 million annually, India understands the unique challenges these individuals face despite their vast resources. She emphasizes the importance of care and personal connection, drawing from her background as a server to better understand what her clients desire.
Sienna Charles is backed by an extensive network of over 2,000 industry contacts, which allows India to craft bespoke travel and dining experiences. She adeptly interprets her clients’ visions, providing them with customized experiences that they may lack the time, access, or creativity to achieve.
India prioritizes authenticity over mere luxury, opting to curate experiences based on genuine interest rather than exclusivity. For instance, she prefers destinations like Single Thread Farms over the often-overrated French Laundry. Her tailored services have included unique dining experiences such as a candlelight dinner in Versailles and brunch atop the Arc de Triomphe.
While her offerings can be extravagant, she also caters to simpler desires. During a trip to Ethiopia, she ensured former President Bush felt at home with familiar comforts like peanut butter and non-alcoholic beer, complemented by local children wearing Texas Rangers caps.
India’s approach is holistic, as she values authentic experiences that reflect a genuine connection to various cultures. She engages with everyone from taxi drivers to restaurant staff to discover interesting options for her clients, demonstrating that true luxury transcends opulence to embrace the richness of real human experiences.