Jaclyn Sienna India, the founder of Sienna Charles, a luxury travel concierge service established in 2008, initially appeared to be faking it while trying to build her business. Her early days involved facing skepticism, even from her husband, as she took calls from potential clients inquiring about trips, despite not having any customers at that time.
Fast forward sixteen years, and India’s gamble has paid off. Her clientele now includes world leaders and celebrities, such as former President George W. Bush and singer Mariah Carey. The clients she serves are high-net-worth individuals earning over $100 million annually, who often seem to have everything. India highlights her unique selling point: the personal care and attention she provides beyond mere connections.
Drawing on her experience as a server, she understands the nuances of personal interaction, which she considers crucial in her work. Sienna Charles features an extensive network of over 2,000 contacts across the hospitality industry, allowing her to deliver exceptional travel and dining experiences tailored to her clients’ visions.
India emphasizes the importance of substance over luxury, ensuring her clients enjoy meaningful experiences. For instance, while she has the capability to secure reservations at prestigious restaurants, she often chooses to recommend less conventional dining options that offer a more compelling experience.
Her past arrangements include unique events like a candlelight dinner in Versailles and brunch on the Arc de Triomphe. She also facilitates meetings with notable personalities, having arranged meals with members of prestigious families like Hermes and Fendi.
Sometimes, her clients have simpler requests, such as when she ensured that former President Bush had his favorite comforts during a trip to Ethiopia. Her commitment to authenticity and genuine experiences is evident in her daily interactions, from chatting with cab drivers to engaging with restaurant staff, all aimed at uncovering the most enriching options for her clients.