Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with a commitment to project success even before it materialized. Initially, she faced skepticism, recalling her husband’s incredulity as she fielded inquiries from potential clients she had no business with at the time.
Fast forward sixteen years, and India has transformed her business into a go-to service for high-profile clients, including former President George W. Bush and celebrities like Mariah Carey. Her clientele typically consists of individuals earning upwards of $100 million annually – the elite who already possess the means to acquire anything they desire. So, what unique offerings does Sienna Charles bring to the table?
India emphasizes that while her clients wield significant power and connections, success often lies in the services provided with genuine care. Drawing on her five years of experience as a server, she knows the importance of understanding client needs and nurturing relationships.
Sienna Charles features an impressive network of over 2,000 contacts within the hospitality sector, encompassing luxurious yachts, hotels, and gourmet restaurants. This extensive relationship-building enables India to curate bespoke travel and dining experiences tailored to her clients’ desires.
According to India, her clients articulate their visions, yet often lack the necessary tools and creativity to realize them. She prides herself on translating these vague aspirations into memorable experiences.
While she has access to some of the most exclusive venues, India prioritizes meaningful experiences over mere opulence. For instance, she finds little appeal in mainstream high-end dining and prefers to showcase unique establishments that offer genuine culinary experiences.
Her service often includes exclusive events; for example, she once organized a candlelit dinner at Versailles and arranged a brunch on top of the Arc de Triomphe. Additionally, India is known for blending culinary experiences with personal meetings, having facilitated breakfasts with the Hermes family and lunches with the Fendi family in Rome.
Yet, her approach can also cater to simple comforts. During Bush’s visit to Ethiopia, she ensured he had familiar items like peanut butter and non-alcoholic beer, along with charming encounters with local children adorned in Texas Rangers caps.
At the core of India’s philosophy is a genuine care for her clients. She is dedicated to understanding their unique wants and needs, exploring all aspects of the world beyond just luxury to provide authentic and enriching experiences.