Whitney Rose from The Real Housewives of Salt Lake City recently opened up about the struggles and significant losses she faced in a failed business venture involving her skincare brand, Wild Rose Beauty. During an appearance on Watch What Happens Live with Andy Cohen, she candidly discussed the emotional and financial toll of the experience, revealing that she and her husband, Justin, suffered losses amounting to over half a million dollars.
Whitney’s journey began when she decided to merge her direct-to-consumer skincare brand with another entity. Although the brand initially experienced success, unforeseen challenges led to her resignation as CEO in November 2024, just months after its June launch. “It was really hard, because I merged my beauty brand into it,” Whitney reflected. This difficult decision was crucial in preventing even greater financial damage as the couple was forced to let go of 30 employees during the downturn.
Despite the setbacks, Whitney now looks towards the future with optimism. After regaining control of Wild Rose Beauty, she shared that the brand is back on the market and experiencing renewed support from her customer base. In her recent visit to Bravo headquarters, she expressed gratitude for the ongoing loyalty of her supporters and shared her excitement about launching new products. “I built it once, I can build it again,” she assured.
Whitney’s resilience is evident when she describes her business challenges as a lesson and a form of personal growth. “I didn’t fail; I was actually just being protected by the universe and redirected back to my life path,” she shared on social media. This positive perspective on her struggles and the relaunch of her brand underscores her determination to empower not only herself but also others through her work.
As she continues to rebuild and redefine her brand, Whitney Rose’s story serves as an inspiring reminder that setbacks can lead to new beginnings. Her journey resonates particularly with entrepreneurs and those facing their own challenges, offering hope and encouragement for brighter days ahead.