In 2008, Jaclyn Sienna India launched Sienna Charles, a boutique travel concierge, with the mindset of “faking it until making it.” Despite having no clients initially, she crafted a narrative to attract interest. Today, after sixteen years, her efforts have resulted in a clientele that includes high-profile figures such as former President George W. Bush and celebrities like Mariah Carey. Her services cater to clients with annual earnings exceeding $100 million, individuals who seem to have it all.
India emphasizes that what she provides goes beyond mere luxury. While her clients wield significant influence and connections, she believes the key to success lies in genuine care and attention. Drawing from her experience as a server, India understands how to connect with people on a deeper level.
Sienna Charles boasts an extensive network of over 2,000 relationships in the hospitality industry, which enables her to curate unique travel and dining experiences. India’s clients, although capable of achieving their desires, often lack the time, access, and creativity to do so. She prides herself on grasping their vision and transforming it into reality.
Her approach prioritizes meaningful experiences over traditional luxury. For instance, she didn’t recommend the renowned French Laundry restaurant, believing that alternatives like Single Thread Farms offered a more compelling experience.
Her unique service has included arranging a candlelit dinner at Versailles and brunch atop the Arc de Triomphe. India also enhances these experiences by facilitating meetings with notable personalities, such as hosting a breakfast with the Hermes family.
However, her approach can also be simple; when Bush visited Ethiopia, she ensured he had his favorite comforts, such as peanut butter and non-alcoholic beer, all while providing a touch of home through local children welcoming him in Texas Rangers caps.
Ultimately, India’s philosophy centers on genuine human connections. She values interactions with everyone, from cab drivers to restaurant staff, believing that authentic experiences extend beyond the realm of luxury to encompass the richness of life.