Jaclyn Sienna India launched her boutique travel concierge, Sienna Charles, in 2008 with the mindset of “fake it until you make it.” At the time, her husband doubted her because they received inquiries from potential clients looking for vacations, while she had no actual clients to show for it.
Fast forward sixteen years, and her approach has proven successful. India now counts several high-profile individuals among her clientele, including world leaders and celebrities like Mariah Carey. Her services cater to clients with annual incomes exceeding $100 million, individuals who seem to have it all. So, what sets India apart in providing services that these affluent clients cannot secure themselves?
India emphasizes the importance of genuine care and emotional connection over mere networking. With a background as a server for five years, she understands the nuances of client preferences and prioritizes personal attention. She maintains a vast network of over 2,000 contacts in the hospitality sector, which allows her to offer unique travel and dining experiences tailored to her clients’ desires.
Her clients often come to her with specific visions, which she translates into reality due to her knack for understanding their needs succinctly. India focuses on creating authentic experiences, rather than just aiming for the most luxurious ones. For instance, she has arranged unique outings, such as a candlelit dinner in Versailles and brunch on the Arc de Triomphe.
In addition to exclusive dining events, India ensures that her clients have meaningful experiences. For instance, when George W. Bush visited Ethiopia, she ensured the former president had familiar comforts like peanut butter and non-alcoholic beer, and arranged a warm welcome from local children sporting Texas Rangers baseball caps.
“I genuinely care about people,” India states, underscoring her commitment to delivering memorable experiences. Her approach involves engaging with everyone from cab drivers to restaurant staff to discover intriguing options for her clients, emphasizing that well-rounded experiences are just as important as luxury adventures.