In 2008, Jaclyn Sienna India established Sienna Charles, her travel concierge service, with a commitment to “fake it until you make it.” At the time, she received inquiries from potential clients after her articles were published, but she often found herself without actual clients to serve.
Fast forward sixteen years, India has successfully transformed her business. Today, her clientele includes influential figures, such as former President George W. Bush and celebrities like Mariah Carey. Her services cater to individuals earning over $100 million annually, who typically have access to everything. So, what unique offerings does India provide that her clients cannot secure on their own?
India believes that what truly creates results is not just connections but genuine care and heartfelt leadership. With experience as a server for five years before starting her business, she understands the importance of personal attention and empathy.
Sienna Charles features a “black book” filled with over 2,000 contacts in the hospitality sector, including yachts, luxury hotels, and fine dining establishments. This extensive network allows India to curate specialized travel and dining experiences tailored to her clients’ desires.
According to India, her clients often have a clear vision of what they want to achieve during their travels but lack the resources or creativity to make it happen. She prides herself on her ability to grasp these visions and fulfill them effectively.
However, her objective isn’t merely to access the most exclusive venues but to ensure her clients have genuinely fulfilling experiences. For example, while she could easily secure reservations at the renowned French Laundry restaurant, she prefers to recommend what she believes to be more captivating options, such as the innovative offerings at Single Thread Farms.
India’s focus on individual experiences often results in extraordinary occasions. She has arranged exclusive events, such as a candlelit dinner in the Palace of Versailles and brunch atop the Arc de Triomphe. Additionally, she seeks opportunities for her clients to meet prominent figures, like the Hermes and Fendi families.
At times, her clients’ requests are simpler. For instance, when former President Bush visited Ethiopia, India ensured he had his favorite comforts, like peanut butter and non-alcoholic beer, and arranged for children in Texas Rangers caps to welcome him.
India emphasizes her genuine concern for people, which drives her daily interactions, from cab drivers to restaurant staff, all to discover authentic and engaging options for her clients. She believes that true experiences encompass more than just luxury; it’s about the richness of real, authentic moments.