Jaclyn Sienna India, the founder of the travel concierge service Sienna Charles, started her business in 2008 with a vision to succeed, even if it meant pretending to be established. In her early days, she faced skepticism from her husband, as she received inquiries about travel plans without actually having any clients.
Fast forward sixteen years, and her efforts have paid off significantly. India now serves an elite clientele, including global leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services are tailored for individuals earning over $100 million annually, individuals who seemingly have everything.
So, what sets India’s offerings apart? According to her, it’s not about power or wealth; it’s about genuine care and understanding her clients’ desires. Drawing from her five years of experience as a server, she emphasizes the importance of paying attention to clients’ needs to create meaningful experiences.
With a vast network of over 2,000 connections in the hospitality industry, India crafts unique travel and dining experiences. She highlights the importance of understanding her clients’ visions and turning them into reality through creativity and access.
India’s approach isn’t just about accessing exclusive venues but also ensuring that the experiences are truly valuable. For example, while she could arrange a table at the renowned French Laundry, she opts for what she believes offers richer experiences, such as Single Thread Farms.
Her events often feature one-of-a-kind moments, such as a candlelit dinner at Versailles or brunch on the Arc de Triomphe. India also combines meals with opportunities to meet influential figures, having arranged breakfasts with the Hermes family and lunches with the Fendi family in Rome.
At times, her clients’ requests are more down-to-earth. For Bush’s trip to Ethiopia, she made sure he had familiar comforts like peanut butter and non-alcoholic beer, and he was welcomed by local children in Texas Rangers caps.
India emphasizes her genuine care for people, stating that her daily interactions, from cab drivers to restaurant staff, help her uncover authentic and engaging experiences for her clients. She believes that the world is not solely about luxury, but about a variety of enriching experiences that resonate on a personal level.