Jaclyn Sienna India established Sienna Charles, her travel concierge service, in 2008 with a determination to succeed despite initial challenges. At the onset, she often found herself pretending to be busy, turning away potential clients by claiming her services were fully booked, even though she had none.
Fast forward sixteen years, and India has successfully built a clientele that includes prominent world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her services are tailored for individuals earning upwards of $100 million annually, catering to those who possess nearly everything material.
India emphasizes that what she offers her clients goes beyond the ordinary access they might have due to their power and wealth. It’s about genuine care and a heartfelt approach. Drawing on her experience as a server for five years, she believes understanding people’s needs and showing appreciation for them is crucial in her line of work.
Sienna Charles features an extensive network within the hospitality sector, boasting over 2,000 connections that include luxury yachts, exclusive hotels, and fine dining restaurants. This network allows India to create distinctive travel and dining experiences that are often unavailable through conventional means.
She describes her role as interpreting her clients’ visions into reality, often requiring the ability to discern their aspirations from few words. However, her commitment goes beyond arranging luxury experiences; she is dedicated to ensuring that these moments are meaningful and enjoyable.
For instance, while she acknowledges the prestige of three-Michelin star restaurant French Laundry, she prefers to recommend experiences she finds ultimately more engaging, such as those at Single Thread Farms.
India’s efforts often lead to unique events, as evidenced by her arrangements for a candlelight dinner at the Palace of Versailles or brunch on the Arc de Triomphe. She also organizes opportunities for her clients to meet influential figures, like the Hermes and Fendi families.
Sometimes, however, her clients request simpler comforts. When President Bush visited Ethiopia, India made sure he had familiar snacks like peanut butter and non-alcoholic beer, and even arranged for local children to greet him wearing Texas Rangers caps.
India’s approach is driven by a genuine interest in people. She invests her time in engaging with everyone around her, from taxi drivers to restaurant staff, to curate the most enriching experiences for her clients. She recognizes that the world encompasses more than just luxury, prioritizing authentic and diverse encounters.