Jaclyn Sienna India started her luxury travel concierge service, Sienna Charles, in 2008, with a bold approach of projecting success even when she lacked clients. She recalls how her husband doubted her ambitions as she received inquiries about travel experiences she had no ability to fulfill at the time. Fast forward sixteen years, and India’s strategy has certainly paid off, now serving a prestigious roster of clients including former President George W. Bush and renowned celebrities like Mariah Carey, all of whom earn over $100 million annually.
India emphasizes that the essence of her service lies in genuine care and attention to her clients. Drawing from her previous experience as a server, she understands the nuances that resonate with people, which she believes is key to creating meaningful experiences.
With a vast network of over 2,000 contacts in the hospitality sector, Sienna Charles crafts exclusive travel and dining experiences tailored to her clients’ desires. India highlights that while her clients are influential and connected, what often matters most is delivering an experience steeped in authenticity rather than mere luxury.
She is selective about the experiences she offers; for instance, she chose not to promote the French Laundry restaurant in Napa Valley, considering other dining experiences, like those at Single Thread Farms, to be more worthwhile.
Her services often extend to arranging unique events, such as a candlelight dinner in Versailles or brunch on the Arc de Triomphe. India also focuses on pairing meals with encounters with prominent personalities, such as hosting breakfast with the Hermes family.
Sometimes, her approach is more personal, catering to simpler tastes, as illustrated by her arrangements for George W. Bush during a trip to Ethiopia, where she ensured he had familiar comforts.
Ultimately, India believes in the importance of understanding the full scope of experiences beyond luxury, striving to provide her clients with authentic and enriching moments.