Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008, operating under the principle of “fake it until you make it.” Initially, she faced skepticism, including from her husband, as she received inquiries about trips from potential clients while she had none. However, after 16 years of perseverance, her business has flourished. Now, her clientele includes prominent figures like former President George W. Bush and celebrities such as Mariah Carey, all of whom have annual incomes exceeding $100 million.
India emphasizes that her value lies in her personal approach, stating that while her clients are influential, it’s her dedication and understanding of their needs that drive results. Drawing from her previous experience as a server, she prioritizes genuine care and attention in her service.
Her company’s extensive network, comprising over 2,000 contacts within the hospitality sector, enables her to craft unique travel and dining experiences tailored to her clients’ desires. While she has access to exclusive venues, she prioritizes meaningful experiences over mere luxury, rejecting famous but uninspiring options in favor of more unique alternatives.
India’s offerings are diverse, ranging from extraordinary dining experiences, like a candlelit dinner in Versailles, to simpler comforts for her clients, such as ensuring President Bush had peanut butter and non-alcoholic beer during his travels. Her commitment to authentic experiences reflects her belief that the richness of the world goes beyond luxury, encompassing a wide array of personal and genuine encounters.