Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with a vision to succeed in the competitive travel industry. Initially pretending to be more established than she was, she often turned away potential clients by claiming to be fully booked.
Fast forward sixteen years, and India has transformed her business, now counting high-profile clients such as former President George W. Bush and celebrity Mariah Carey among her customer base. She focuses on serving wealthy individuals who earn over $100 million a year, providing them with unique travel experiences that go beyond what they could arrange themselves.
India attributes her success to her ability to connect on a personal level with clients, emphasizing that her approach is rooted in care and attention. With five years of experience as a server, she understands the nuances of customer service, which allows her to build strong relationships within the hospitality industry. This has granted her access to exclusive venues and unique experiences tailored to her clients’ desires.
Her offerings range from arranging exclusive dinners to providing personalized touches that make each experience memorable. For instance, she once organized a candlelight dinner at Versailles and brunch on the Arc de Triomphe. She also curates experiences that connect her clients with notable figures, such as having meals with members of prominent families.
In some cases, her clients ask for simple comforts. When helping Bush during his trip to Ethiopia, she made sure he had peanut butter and non-alcoholic beer on hand, knowing these familiar items would make him feel at home.
India’s philosophy centers on providing authentic experiences rather than just luxurious ones. She engages with various people, from cab drivers to restaurant staff, to explore and deliver genuine and interesting options for her clientele. Her commitment to understanding and catering to her clients’ needs has solidified her reputation in the elite travel industry.