Jaclyn Sienna India started her boutique travel concierge service, Sienna Charles, in 2008 with the mindset of “faking it until you make it.” Despite having no clients initially, she would tell hopeful travelers that she was too busy to take on new requests. Now, 16 years later, her persistence has paid off as she serves notable figures, including world leaders and celebrities like Mariah Carey.
India’s clientele comprises high-net-worth individuals earning over $100 million annually, who often have access to everything. What sets her apart is her personalized approach centered on genuine care and understanding people’s needs. Drawing from her experience as a server, India emphasizes the importance of attention and empathy in her service.
Sienna Charles has cultivated a vast network of over 2,000 connections in the hospitality sector, allowing India to create unique travel experiences tailored to her clients’ desires. By interpreting their visions and providing the necessary resources, she helps them achieve extraordinary experiences.
India prioritizes meaningful experiences over mere luxury, often opting for lesser-known venues. For example, she favors Single Thread Farms over the famed French Laundry, believing the former offers a more enriching experience.
Her services have included arranging exclusive events, such as a candlelit dinner in Versailles and brunch on the Arc de Triomphe. She also connects clients with influential personalities, arranging meals with notable families like Hermes and Fendi.
Sometimes her clients seek simpler comforts, as was the case when former President George W. Bush visited Ethiopia, where India ensured he had peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India’s approach revolves around her genuine care for people. She engages with everyone from cab drivers to restaurant staff to discover the most captivating options for her clients, emphasizing that authentic experiences are just as valuable as luxury ones.