Jaclyn Sienna India founded her boutique travel concierge, Sienna Charles, in 2008 with a determination to create a successful business, even if it initially meant pretending to be established. During the early days, she often received inquiries from potential clients expressing interest in exclusive experiences, despite having no clients of her own.
Fast forward sixteen years, India has transformed her venture into a thriving business serving high-net-worth individuals, including former President George W. Bush and celebrities like Mariah Carey. Her clientele includes those earning over $100 million annually, who may already possess luxurious lifestyles but seek unique experiences that only India can provide.
India believes that the key to her success lies in her genuine care for clients, rather than just connections to powerful individuals. With five years of experience as a server, she understands the importance of personal attention and appreciates the needs of her clients. She has cultivated a vast network within the hospitality industry, boasting over 2,000 relationships that allow her to create bespoke travel and dining experiences.
Her approach involves listening to what her clients envision and translating that into reality, even if they lack the time and resources to execute their plans. India emphasizes that her goal is not merely to secure exclusive reservations but to curate fulfilling experiences. For instance, she carefully evaluates venues, choosing to promote dining experiences she finds genuinely intriguing—like Single Thread Farms—over more well-known locations such as French Laundry.
India’s offerings often present one-of-a-kind events, such as arranging a candlelight dinner in Versailles or brunch atop the Arc de Triomphe. She also highlights the importance of pairing meals with notable figures, having organized breakfasts with the Hermes family and lunches with the Fendi family in Rome.
Her consideration for clients often extends to their personal comforts. For former President Bush’s visit to Ethiopia, she ensured he had familiar treats like peanut butter and non-alcoholic beer and made arrangements for a warm welcome from local children wearing Texas Rangers caps.
Ultimately, India reflects a belief that authentic experiences are paramount. She dedicates her day to connecting with everyone from cab drivers to restaurant staff in her quest to find the most interesting options for her clients, showcasing that her focus extends beyond luxury to enriching the human experience.