Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008 with the goal of establishing herself in a highly competitive industry. Initially, she faced challenges convincing potential clients of her expertise, often lying about her availability to generate interest. Despite having no actual clientele at the time, she managed to attract inquiries by projecting confidence and exclusivity.
Now, sixteen years later, India has built a successful business, serving an elite clientele that includes political figures like former President George W. Bush and celebrities such as Mariah Carey. Her clients are typically individuals with an annual income exceeding $100 million, all of whom possess significant resources. Yet India offers something beyond mere access: she emphasizes the importance of care and personal connection in her work.
Having worked as a server for five years, India understands the nuances of client satisfaction. She believes that effective service goes beyond simply booking reservations; it requires genuine attention and understanding of her clients’ desires. Her extensive network has allowed her to cultivate relationships with over 2,000 contacts in the hospitality sector, enabling her to craft tailored travel experiences.
India takes pride in her ability to interpret her clients’ visions, translating vague requests into memorable experiences. While she often secures access to exclusive venues, her primary focus is ensuring that the experiences are meaningful and authentically enjoyable. For example, she does not promote high-profile restaurants like French Laundry if she believes they do not offer unique culinary experiences.
Her services often include creating personalized events, such as arranging a candlelit dinner in Versailles or facilitating brunch atop the Arc de Triomphe. Additionally, India has organized meals with prominent figures, including the Hermes and Fendi families, further enriching her clients’ experiences.
However, she also recognizes that sometimes simplicity is key. When organizing a trip for Bush to Ethiopia, she ensured his comfort by providing familiar snacks like peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers baseball caps.
Passionate about her work, India prioritizes authentic experiences over luxury for her clients. She actively engages with various individuals, from taxi drivers to restaurant staff, seeking out enriching options that reflect the diverse and genuine nature of global travel.