Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a focus on projecting confidence despite having no clients. At the time, she would turn down requests by claiming her services were fully booked, though she hadn’t started working with anyone yet.
Fast forward sixteen years, India’s strategy of perseverance has paid off. Her clientele now includes high-profile figures such as former President George W. Bush and pop sensation Mariah Carey. She primarily caters to individuals earning over $100 million annually, a demographic that often has access to exclusive experiences. So what sets her services apart?
India emphasizes that successful outcomes hinge on a personal touch rather than political or social influence. Drawing from her background as a server, she understands the nuances of human interaction and prioritizes genuine care in her services.
Her extensive network, which includes over 2,000 connections in the hospitality sector, affords her the ability to curate unique travel and dining experiences. She describes her skill in comprehending clients’ needs succinctly, allowing her to execute their visions effectively.
While securing access to extravagant venues is part of her job, India is more concerned with the overall value of the experience. For instance, she chooses not to promote the renowned French Laundry restaurant because she believes that places like Single Thread Farms offer more engaging experiences.
India often creates exclusive events for her clients. She has organized a candlelit dinner in Versailles and a brunch on the Arc de Triomphe. These experiences are often complemented by personal encounters with influential figures, like arranging meals with notable families such as Hermes and Fendi.
Sometimes, her clients seek simpler comforts. For example, when arranging a trip for President Bush to Ethiopia, she made sure he had his favorite snacks and a warm welcome from local children.
India’s philosophy centers around authenticity and connection. She believes that understanding the broader spectrum of human experiences goes beyond luxury, capturing a rich tapestry of life that her clients genuinely seek.