When Jaclyn Sienna India established her travel concierge service, Sienna Charles, in 2008, she adopted a strategy of “faking it until making it.” Initially, she described how her husband doubted her ambitions as they received inquiries from potential clients, despite her having no existing clientele.
Fast forward sixteen years, and India’s gamble has paid off. She now caters to high-profile clients, including world leaders and celebrities like Mariah Carey, all earning over $100 million annually. India distinguishes her offerings by providing what her clients, for all their influence and wealth, might struggle to access themselves: personalized care and unique experiences.
Having previously worked as a server, India highlights her understanding of people’s needs and desires as crucial to her success. She emphasizes the importance of attentiveness and genuine care in her interactions.
Sienna Charles is backed by a “black book” of over 2,000 contacts within the hospitality industry, which enables India to tailor exceptional travel and dining experiences. Her ability to grasp her clients’ visions and turn them into reality is a key part of her service.
While she can arrange access to exclusive venues, India’s mission transcends mere luxury. She seeks to provide clients with meaningful experiences. For example, she chooses not to promote well-known but conventional spots, like the French Laundry in Napa, instead favoring more unique options such as Single Thread Farms.
Her attention to detail has led to extraordinary events, including a candlelit dinner in Versailles and brunch atop the Arc de Triomphe. She also facilitates opportunities for her clients to engage with influential figures, such as organizing meals with members of the Hermes and Fendi families.
Sometimes, her offerings are more down-to-earth, as seen when she arranged for former President George W. Bush to enjoy simple comforts like peanut butter and non-alcoholic beer during his trip to Ethiopia.
India underscores her commitment to authenticity and personalized experiences, demonstrating that her service goes beyond mere luxury; it encompasses a broader appreciation of human connections and genuine moments.