In 2008, Jaclyn Sienna India launched Sienna Charles, her boutique travel concierge service, with a determination to project confidence despite starting from scratch. Initially, her husband doubted her ambitions as she managed inquiries from potential clients while lacking any actual customers. However, over sixteen years, India’s persistence has paid off, and her clientele now includes notable figures such as former President George W. Bush and stars like Mariah Carey. Her services are tailored for individuals earning over $100 million annually who typically have access to numerous resources.
India emphasizes that her success hinges on genuine care and understanding rather than simply leveraging her clients’ power or connections. With a background as a server, she grasps the nuances of customer service and prioritizes creating personalized travel experiences. She maintains a vast network of over 2,000 relationships within the hospitality sector, enabling her to curate exclusive travel and dining opportunities for her clientele.
Her approach often means steering her clients toward unique, worthwhile experiences rather than just the most luxurious ones. For instance, she forgoes recommending the well-known French Laundry restaurant in favor of local gems like Single Thread Farms, which she finds more compelling.
India’s services frequently culminate in extraordinary events, such as organizing a candlelit dinner in Versailles or brunch on the Arc de Triomphe. She also arranges opportunities for her clients to meet influential personalities, like enjoying breakfast with members of the Hermes family or lunch with the Fendi family in Rome.
At times, her clients seek simpler comforts, as exemplified when she catered to Bush’s preferences during his visit to Ethiopia by providing him with peanut butter and non-alcoholic beer and coordinating a welcoming reception with local children. Throughout her daily interactions, India prioritizes authentic experiences, demonstrating a commitment to understanding her clients’ needs and desires beyond mere luxury.