Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008 with a determination to succeed, even if that meant starting from scratch. Initially, she pretended to have a successful business while actually lacking clients.
Fast forward sixteen years, and India now serves an elite clientele that includes high-profile figures such as former President George W. Bush and celebrities like Mariah Carey. Her clients typically earn over $100 million annually, an indication of the high-caliber offerings she provides.
India believes that the difference she makes lies not in connections alone, but in genuine care and understanding of individual needs. Drawing on her prior experience as a server, she recognizes what motivates people and values attentiveness.
Sienna Charles maintains an extensive network within the hospitality sector, boasting over 2,000 relationships that facilitate unique travel and dining experiences. According to India, while her clients may have the means to access luxury themselves, they often lack the time, creativity, or specific connections to realize their visions.
Her goal is not just to offer exclusive venues but to ensure that her clients enjoy truly fulfilling experiences. For instance, she does not recommend certain high-profile restaurants if she believes they lack excitement, preferring to guide clients to less conventional options with more character.
India prides herself on delivering bespoke events, such as arranging a candlelight dinner in Versailles or brunch on the Arc de Triomphe. She often pairs dining experiences with meetings with influential personalities, having organized breakfasts with the Hermes family and lunches with the Fendi family in Rome.
Sometimes, her services extend to providing comforts of home for her clients. For example, when Bush visited Ethiopia, India ensured he had access to peanut butter and non-alcoholic beer, which he enjoyed alongside children wearing Texas Rangers caps.
India emphasizes her commitment to providing authentic experiences rather than merely luxury ones, spending her days engaging with people from all walks of life, including drivers and restaurant staff, to source the most interesting options for her clients.