Jaclyn Sienna India launched her luxury travel concierge service, Sienna Charles, in 2008, initially adopting a “fake it until you make it” approach. Despite her husband’s doubts, who thought she was foolish for pretending to have a thriving business when she had no clients, India refrained from revealing the truth to potential clients seeking exclusivity in their travel experiences.
Fast forward sixteen years, and India now serves an elite clientele, including prominent world leaders and celebrities such as Mariah Carey, all of whom generate annual incomes exceeding $100 million. This raises the question: why do these individuals require India’s expertise?
According to India, caring and understanding her clients’ needs is crucial. She mentions that although her clients wield considerable influence, obtaining what they desire often boils down to genuine attention and commitment. With her background as a server for five years, she recognizes the importance of connecting with people.
Sienna Charles maintains a robust network, with over 2,000 contacts in the hospitality sector, encompassing luxury hotels, yachts, and fine dining establishments. This network enables India to craft distinct travel experiences tailored to her clients.
India described her role as helping clients refine their visions. She emphasizes that many of them possess the ambition but lack the time, resources, and creativity to realize their ideas fully. Her ability to grasp her clients’ desires from brief descriptions enables her to create unforgettable experiences.
While providing access to exclusive venues is part of her service, India prioritizes ensuring that the experiences are truly worthwhile. For instance, she expressed that she does not endorse dining at the famed French Laundry restaurant, deeming it less exciting than alternatives like Single Thread Farms nearby.
Her bespoke offerings often lead to unique events, such as a romantic candlelit dinner in Versailles or brunch atop the Arc de Triomphe. India also curates gastronomic experiences that include interactions with notable figures, like arranging meals with the Hermes and Fendi families.
However, India understands that sometimes her clients seek simpler comforts. When former President George W. Bush visited Ethiopia, she made sure he had favorite treats like peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India’s passion for people extends beyond luxury. She actively engages with various individuals throughout her day, from cab drivers to restaurant staff, aiming to uncover the most authentic and intriguing experiences for her clients. Her philosophy celebrates the richness of diverse experiences, providing her clientele with genuine and memorable adventures.