Jaclyn Sienna India established her boutique travel concierge, Sienna Charles, in 2008 with a vision of success, even if it meant starting with very little. Initially, she would receive calls from potential clients expressing interest in various experiences, prompting her to craft stories about high demand, despite having no actual bookings.
Fast forward sixteen years, and India now serves a prestigious clientele, including former President George W. Bush and singer Mariah Carey. Her clients are typically individuals with annual earnings exceeding $100 million, who generally have access to exclusive opportunities. Nevertheless, India emphasizes that her unique offerings come from a personal touch and genuine care.
With an extensive network—her “black book” contains over 2,000 contacts in hospitality, encompassing hotels, yachts, and high-end restaurants—India excels at curating exceptional travel and dining experiences for her clients. She adeptly interprets their desires, even when expressed in just a few words, translating them into memorable experiences.
India does not merely focus on luxury; she seeks to provide meaningful and worthwhile experiences. For instance, she prefers to recommend restaurants she finds truly exciting over merely popular venues, noting that she doesn’t endorse the famous French Laundry for its own sake, advocating instead for less-known gems.
Her offerings have been creative and extraordinary, including a candlelight dinner in Versailles and brunch atop the Arc de Triomphe. India also enjoys facilitating connections for her clients with notable figures, such as organizing meals with the Hermes and Fendi families.
Sometimes, her clients request more homey comforts. When arranging travel for Bush to Ethiopia, she ensured he had peanut butter and non-alcoholic beer, and coordinated for children to greet him wearing Texas Rangers caps.
India highlights the importance of authentic experiences, believing that the world encompasses more than luxury. She is dedicated to exploring the essence of her clients’ needs by engaging with various people throughout her day, maintaining that true value lies in the genuine experiences offered.