Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008, initially pretending to have a clientele when she did not. Reflecting on those early days, she recalls her husband doubting her ambitions as they received inquiries from potential clients. “I’m sorry, we’re so busy, we’re really sold out this season with high-net-worth people,” she would tell those interested, despite having no clients at the time.
Fast forward sixteen years, and India’s strategy has proven successful. She now caters to high-profile clients, including world leaders and celebrities, who have an annual income exceeding $100 million. Her bespoke services stand out in a crowded market, as she focuses not only on luxury but also on creating meaningful experiences for her clients.
India emphasizes the importance of genuine care and connection in her work. Drawing from her experience as a server, she understands the nuances of customer service and human interaction. Her extensive network in the hospitality sector—boasting over 2,000 relationships—allows her to curate exceptional travel and dining experiences.
She listens carefully to her clients’ desires, often translating their vague visions into memorable events. For instance, rather than the more predictable dining option of French Laundry, India favors unique culinary experiences, such as those offered at Single Thread Farms, reflecting her commitment to authenticity over mere exclusivity.
India has orchestrated extraordinary experiences like candlelit dinners in Versailles and brunch on the Arc de Triomphe. She also arranges meetings with influential personalities, connecting her clients with notable figures such as the Hermes and Fendi families.
Even for former President George W. Bush, she accommodates personal preferences, providing items like peanut butter and non-alcoholic beer during his travels. She values genuine connections, frequently engaging with local drivers and restaurant staff to discover the most interesting options for her clients, reinforcing her belief that the world offers not just luxury but rich, authentic experiences.