Jaclyn Sienna India started her travel concierge service, Sienna Charles, in 2008 with the mindset of projecting success even before achieving it. Initially, when she received inquiries from potential clients about trips, she often claimed to be fully booked, despite not having any clients at the time.
Fast forward sixteen years, and India’s strategy has paid off significantly. Her current clientele includes notable figures, such as former President George W. Bush and celebrities like Mariah Carey. India caters to individuals who earn over $100 million annually, focusing on delivering services that even the wealthiest cannot easily find for themselves.
India believes that the key to her business is genuine care and understanding. Drawing from her five years of experience as a server, she emphasizes the importance of connecting with clients on a personal level. With a network of over 2,000 contacts in the hospitality industry, she provides unique travel and dining experiences tailored to her clients’ desires.
Rather than simply securing reservations at high-profile restaurants, India aims to curate memorable experiences. For example, while she could get clients into notable venues like the French Laundry in California, she wisely chooses to promote more intriguing options, such as Single Thread Farms.
Her services often include extraordinary arrangements, such as candlelight dinners at Versailles or brunch on the Arc de Triomphe, and can also involve meetings with prominent personalities like the Hermes and Fendi families. However, she acknowledges that sometimes her clients request simpler comforts, like when she provided former President Bush with peanut butter and non-alcoholic beer during his Ethiopia trip.
India prides herself on her commitment to understanding her clients’ needs and preferences beyond just luxury, seeking to deliver authentic and enriching experiences that resonate on a personal level.