Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with determination to succeed, even before she had any clients. Initially, when she received inquiries from potential clients about vacations, she would claim to be fully booked with high-net-worth individuals, despite not having any clients at all.
Fast forward sixteen years, and India has successfully built a clientele that includes world leaders and celebrities, all of whom have a net worth exceeding $100 million. So what distinguishes India’s service in a market where her clients can afford nearly anything?
India emphasizes the importance of genuine care and personal connection. Drawing from her prior experience as a server, she understands human emotions and the importance of attentiveness in providing exceptional service. “Paying attention and caring about those people is paramount,” she states.
Her business relies on a vast network of over 2,000 connections in the hospitality industry, which allows her to curate unique experiences for her clients. She interprets her clients’ desires and makes them a reality, emphasizing that they often have the vision but lack the necessary means and creativity to achieve it.
India aims to provide not just luxurious experiences but also meaningful ones. For example, she prefers to recommend alternative dining options that offer more excitement rather than mainstream high-end choices.
Her offerings are often exclusive and memorable, such as arranging a candlelit dinner at Versailles or a brunch atop the Arc de Triomphe. She also facilitates unique opportunities to meet influential figures, such as hosting meals with notable families like Hermes and Fendi.
However, she sometimes caters to simpler needs as well. When former President George W. Bush visited Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, along with a warm welcome from local children.
India stresses that her approach is about authenticity and understanding that luxury is not solely defined by opulence. She spends her time engaging with various people in the hospitality field to discover intriguing options for her clients. “The world is not just luxury. The world is not just fancy experiences. It’s everything, and my clients want authentic experiences,” she concludes.