Jaclyn Sienna India started her luxury travel concierge service, Sienna Charles, in 2008 with a vision to thrive despite initially having no clients. She would often tell prospective customers that her services were fully booked, even when that wasn’t the case. Over the past 16 years, India’s strategy of “fake it till you make it” has transformed her business, attracting high-profile clients, including former President George W. Bush and celebrities like Mariah Carey.
Her clientele comprises individuals who earn over $100 million annually, and India provides them with unique experiences that go beyond what they can access on their own. She emphasizes that connection and care are what truly deliver results in her line of work. With a background as a server, she believes understanding people’s needs is key to her success.
Sienna Charles features a vast network of over 2,000 relationships in the hospitality industry, allowing India to tailor personalized travel and dining experiences. Her clients often articulate what they hope to achieve, and India utilizes her creativity and insight to bring those visions to life.
Rather than simply focusing on high-profile venues, India prioritizes meaningful experiences. For instance, she avoids recommending establishments lacking excitement, opting instead for more unique culinary destinations. Her services have included organizing exclusive dinners in famed locations, such as a candlelight dinner at Versailles and brunch on the Arc de Triomphe.
India also arranges interactions with influential personalities for her clients and pays attention to their comfort during their travels. For example, during Bush’s visit to Ethiopia, she ensured he had familiar comforts like peanut butter and non-alcoholic beer, and he was welcomed by children wearing Texas Rangers caps.
Ultimately, India believes in genuinely caring for people and finding authentic experiences for her clients, showcasing that luxury is not solely defined by opulence but includes a diverse range of meaningful encounters.