Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with ambitions of success despite lacking initial clients. At that time, she would receive inquiries from potential customers after her articles, often having to divert them with excuses about her busy schedule while she had no actual clientele.
Fast forward sixteen years, India has transformed her business into a success, catering to high-profile clients that include world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her focus is on assisting those who earn over $100 million annually, providing them with exclusive travel and dining experiences that they cannot easily arrange on their own.
India attributes her success to a genuine commitment to her clients, emphasizing the importance of care and understanding in her services. Having worked as a server for five years, she believes her insights into human nature are key to her business. She maintains a “black book” of over 2,000 connections within the hospitality sector, which allows her to craft unique experiences tailored to her clients’ desires.
She points out that while luxury is important, the essence of her service lies in providing meaningful encounters rather than just access to exclusive venues. For instance, she opts not to recommend the renowned French Laundry in Napa, favoring the more unique experience offered at Single Thread Farms nearby.
India’s offerings can be extraordinary, such as arranging a candlelight dinner at Versailles or brunch on the Arc de Triomphe. She often combines dining with opportunities to meet influential figures, such as arranging meals with the Hermes and Fendi families.
However, her approach also includes simple comforts for her clients. For example, during Bush’s visit to Ethiopia, she ensured he had his favorite peanut butter and non-alcoholic beer and arranged a welcoming by local children wearing Texas Rangers caps.
Ultimately, India believes that a successful experience involves diversity beyond luxury. By engaging with various people, from drivers to restaurant staff, she uncovers authentic experiences that resonate with her clients’ desires for both luxury and genuine connection.