Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with a commitment to project confidence despite having no clients at the time. Initially misunderstood by her husband, who found it hard to believe in her vision after receiving inquiries about travel, India managed to convince potential clients that her services were in high demand.
Now, 16 years later, her perseverance has paid off as she has built a wealthy clientele that includes world leaders and celebrities such as former President George W. Bush and Mariah Carey. Her focus is entirely on high-net-worth individuals, offering tailored services to those who generate over $100 million annually.
India emphasizes that while her clients may hold significant power and influence, it is her attentive, heartfelt approach that sets her apart. Drawing on her experience as a server for five years, she believes that understanding people and providing personalized attention are essential components of her success.
With a vast network of over 2,000 connections in the hospitality sector, India creates exceptional travel and dining experiences for her clients. She interprets their desires and translates them into unique experiences, recognizing the nuances of their requests that may require creativity and insider knowledge to fulfill.
Her goal transcends merely arranging access to luxurious venues; she aims to provide genuine, memorable experiences. For instance, while she can secure reservations at prestigious establishments like French Laundry, she may opt for less-known yet extraordinary dining experiences, such as those at Single Thread Farms.
India also curates experiences beyond dining; she has arranged exclusive events such as candlelit dinners in Versailles and brunches atop the Arc de Triomphe. Additionally, her service often connects her clients with influential figures, like arranging meals with the Hermes or Fendi families.
At times, her clients’ requests are simpler but focus on comfort and familiarity. For example, when Bush visited Ethiopia, she ensured he enjoyed peanut butter and non-alcoholic beer, alongside a warm welcome from local children.
India is devoted to providing authentic experiences, continuously engaging with everyone from drivers to restaurant staff to uncover the most interesting suggestions for her clientele. She believes that the richness of travel lies not only in luxury but in cultural and authentic interactions.