Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with a bold strategy: to project expertise she didn’t yet possess. Over the years, this approach has transformed her business into a renowned service catering to high-net-worth clients, including notable figures such as former President George W. Bush and singer Mariah Carey. With clientele earning upwards of $100 million annually, India has honed her ability to deliver not just luxury, but genuinely worthwhile experiences.
From her experience as a server, India has learned the importance of connecting with people. She emphasizes that it’s not her clients’ wealth or influence that gets things done, but the care and personal attention she provides. Her extensive network of over 2,000 contacts across the hospitality sector allows her to craft unique travel and dining experiences that go beyond the typical,
India shares that her service isn’t just about reserving spots in exclusive venues; it’s about understanding her clients’ desires and translating those into unforgettable moments. For example, she places value on unique and authentic experiences over entirely luxurious settings, opting not to recommend certain high-profile dining spots like French Laundry if she believes there are more intriguing alternatives.
Her knack for creating unique experiences has led to extraordinary moments for her clients, such as a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. India also tailors experiences around her clients’ preferences, ensuring that even simple comforts are accounted for, as she did for Bush during his trip to Ethiopia, where she coordinated the availability of peanut butter and non-alcoholic beer.
India’s commitment to authenticity shines through in her interactions, fostering genuine connections to facilitate memorable experiences for those she serves. “The world is not just luxury,” she states, emphasizing her belief in the value of providing her clients with truly meaningful encounters.
Summary: Jaclyn Sienna India, the founder of the travel concierge service Sienna Charles, has cultivated her business from humble beginnings into a sought-after service for high-net-worth individuals. By prioritizing genuine care, building relationships, and focusing on unique experiences, India offers her clients more than just luxury; she delivers authentic moments curated to their desires.
Adding a positive spin, this story highlights the success that can come from hard work, creativity, and building genuine relationships. India’s journey demonstrates that listening to clients and understanding their needs can lead to extraordinary outcomes in the luxury service industry.