Jaclyn Sienna India established her luxury travel concierge service, Sienna Charles, in 2008 with a vision to succeed despite no initial clients. In those early days, she often found herself fielding inquiries from potential customers while pretending to be fully booked, a strategy her husband thought was misguided.
Fast forward sixteen years, and India now boasts a high-profile clientele that includes world leaders like former President George W. Bush and various celebrities such as Mariah Carey. Her services cater exclusively to individuals whose annual income exceeds $100 million, individuals who already lead extravagant lives. What sets India apart is her personal touch and deep care for her clients, which she believes is essential for creating memorable experiences.
“I was a server for five years before I started my business. I understand what makes people tick. And paying attention and caring about those people is paramount,” she states. Her extensive network includes over 2,000 contacts within the hospitality sector, enabling her to craft unique travel and dining experiences tailored to her clients’ desires.
India emphasizes that her role is not just about gaining access to exclusive venues but also about ensuring that each experience is truly rewarding. For instance, while she acknowledges the prestige of dining at the three-Michelin-star French Laundry, she recommends alternatives she finds more exciting, such as Single Thread Farms.
Her clients often seek one-of-a-kind experiences, from arranging a candlelit dinner in Versailles to facilitating brunch on the Arc de Triomphe. India also coordinates unique meetings, including meals with influential figures like the Hermes and Fendi families.
However, sometimes her clients request simpler comforts. When Bush visited Ethiopia, she ensured he had familiar foods and comforts, showing her commitment to delivering authentic experiences. India highlights her genuine care for people, emphasizing that the world encompasses more than just luxury; it is about meaningful encounters and authentic experiences that resonate with her clients.