Jaclyn Sienna India launched her boutique travel concierge service, Sienna Charles, in 2008 with a strategy of projecting confidence despite starting with no clients. Early on, she would tell inquiries about her services that she was too busy with high-net-worth individuals, even as her business was just finding its feet.
Fast forward sixteen years, and India’s approach has brought her success, allowing her to count global leaders, including former President George W. Bush, and celebrities like Mariah Carey among her clientele. Her services cater to individuals earning over $100 million annually, and she offers them personalized experiences that cater to their unique preferences.
India emphasizes that her role is not just about facilitating access to luxurious venues but providing meaningful experiences that resonate with her clients. Drawing on her background as a server, she understands the importance of human connection and genuine care.
Her extensive network, comprising over 2,000 contacts in the hospitality sector, allows her to create bespoke travel and dining experiences. With a knack for grasping her clients’ visions, she tailors trips that go beyond mere extravagance. Instead of pushing high-profile dining spots like the French Laundry, she seeks out unique options that might appeal more to her clients.
Notably, India has arranged extraordinary events, such as a candlelit dinner in Versailles and brunch on the Arc de Triomphe. She also facilitates memorable meetings with notable figures, including breakfasts with the Hermes family and lunches with Fendi family members in Rome.
India also attends to simpler comforts for her clients. For instance, when President Bush visited Ethiopia, she made sure he had familiar items like peanut butter and non-alcoholic beer, alongside local touches such as children greeting him in Texas Rangers caps.
Her commitment to providing her clients with authentic experiences stems from a genuine care for people. India spends her time engaging with everyone from cab drivers to restaurant staff to find the most captivating options for her clientele, ensuring that her services encompass the richness of real-life experiences, rather than just luxury.