Jaclyn Sienna India started her travel concierge business, Sienna Charles, in 2008 with the resolve to present herself as accomplished, even when she had no clients. Initially, her husband doubted her approach as they received calls from potential clients interested in trips, while she had to decline due to a nonexistent client base.
Fast forward sixteen years, and India has successfully built a clientele that includes world leaders, such as former President George W. Bush, and celebrities like Mariah Carey. Her services target those earning over $100 million annually, providing experiences that go beyond mere access to luxury.
India emphasizes that the key to delivering exceptional service is genuine care for her clients. Drawing from her experience as a server, she understands the nuances of people’s desires and aims to meet them with precision.
Sienna Charles is supported by a vast network of over 2,000 contacts in the hospitality sector, enabling India to create exceptional travel and dining experiences. She believes it’s about grasping her clients’ visions and executing them, often providing unique experiences that wouldn’t typically be accessible.
Her focus is on crafting meaningful experiences rather than just securing reservations at high-profile venues. For instance, she highlights that she wouldn’t recommend the three-Michelin-star French Laundry, as she finds the experience at Single Thread Farms more compelling.
India often orchestrates memorable events, such as a candlelit dinner at Versailles or brunch atop the Arc de Triomphe. She also ensures her clients meet fascinating individuals, arranging meals with prominent families like the Hermes and Fendi families.
Sometimes her clients request simpler comforts. When Bush visited Ethiopia, she arranged for him to enjoy peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India emphasizes her commitment to authenticity, stating that she is dedicated to understanding her clients’ needs by engaging with various people throughout her day. She believes that her clients seek genuine experiences that go beyond luxury.