Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with the mindset of “fake it until you make it.” Early on, she had no clients but would receive inquiries from people who had read her articles about travel. India recalls how her husband doubted her ambitions as she would turn away potential customers, claiming that her services were fully booked with high-net-worth individuals.
Fast forward sixteen years, and India’s perseverance has paid off. She now caters to an elite clientele that includes international leaders and celebrities, all of whom earn over $100 million a year. India’s approach goes beyond merely providing luxurious travel; she emphasizes the importance of genuine care and connection.
Having spent five years as a server, she possesses a deep understanding of customer needs, which she utilizes to create personalized travel experiences. With a network of over 2,000 relationships across the hospitality sector—comprising yachts, hotels, and fine dining—India effectively crafts unique adventures for her clients.
Her goal is to offer experiences that are more meaningful than just exclusive access. For example, while she has the capability to secure tables at renowned places like the French Laundry, she prefers to introduce clients to more intriguing options such as Single Thread Farms.
India also curates memorable events, such as a candlelight dinner at Versailles and brunch atop the Arc de Triomphe. She enjoys blending dining with opportunities to meet influential figures, having arranged meals with prominent families like Hermes and Fendi.
However, she understands that sometimes her clients seek simple comforts. For instance, when former President George W. Bush visited Ethiopia, India ensured he had familiar favorites like peanut butter and non-alcoholic beer. She believes in the power of authentic experiences, stating that she engages daily with various individuals, from cab drivers to restaurant staff, to discover the best options for her clients. Her mission is to showcase the richness of the world beyond just luxury.