Jaclyn Sienna India founded Sienna Charles, a boutique travel concierge, in 2008 with the mindset of “fake it until you make it.” At the time, she received inquiries from potential clients expressing interest in luxury vacations, despite having no actual clientele.
Now, after sixteen years of growth, India’s client list includes influential figures like former President George W. Bush and celebrities such as Mariah Carey. Her focus is on serving high-net-worth individuals whose annual earnings exceed $100 million, catering to those who often have access to everything.
India attributes her success to her approach of providing personalized care rather than simply relying on her clients’ power and connections. Drawing from her five years in the service industry, she emphasizes understanding and addressing her clients’ needs with genuine attention.
Sienna Charles features a vast network of over 2,000 relationships within the hospitality sector, encompassing luxury yachts, hotels, and upscale dining. This extensive network allows India to curate unique travel experiences that her clients might not be able to arrange on their own.
India strives to ensure that every experience she offers is meaningful. For instance, while she could easily secure a reservation at the renowned three-Michelin-star restaurant French Laundry, she prefers to recommend more intriguing venues, such as Single Thread Farms, which she finds more captivating.
Her services often create unforgettable events, such as a candlelight dinner at Versailles or brunch atop the Arc de Triomphe. Additionally, India frequently arranges unique dining experiences that combine meals with encounters with prominent individuals, including breakfasts with the Hermes family and lunches with the Fendi family in Rome.
However, her services also delve into simpler pleasures. When preparing for Bush’s trip to Ethiopia, she ensured his comfort by providing him with peanut butter and non-alcoholic beer, along with a warm welcome of local children wearing Texas Rangers baseball caps.
India’s dedication goes beyond luxury, as she values authentic experiences for her clients. She engages with everyone she meets, from cab drivers to restaurant staff, to discover unique options that enrich her clients’ travels.