Jaclyn Sienna India launched her luxury travel concierge, Sienna Charles, in 2008 with a determination to succeed, even if it meant pretending to be established until she truly was. Initially, India claimed to have a full roster of high-net-worth clients while she had none, a strategy that eventually proved successful.
Today, India serves notable clients including world leaders and celebrities, offering her services primarily to those with annual incomes exceeding $100 million. What sets her apart is not just access to exclusive venues, but the personal touch she incorporates into her service. She draws on her previous experience as a server to understand and connect with the needs of her clients.
India has built a vast network in the hospitality sector, boasting a “black book” of over 2,000 contacts, from high-end restaurants to luxury hotels and yachts. This allows her to curate unique travel and dining experiences tailored to her clients’ desires, effectively translating vague ideas into tangible experiences.
While India acknowledges prestigious venues like the French Laundry in Napa, she prioritizes delivering truly memorable experiences instead of merely glamorous ones. For instance, she prefers promoting the innovative dining at Single Thread Farms over the more conventional Michelin-starred fix.
Her offerings often include exclusive events, such as a candlelight dinner at Versailles or brunch on the Arc de Triomphe, and opportunities to dine with influential figures, including the families behind Hermes and Fendi.
At times, her clients request simpler comforts. When former President George W. Bush visited Ethiopia, India made sure he had familiar snacks like peanut butter and non-alcoholic beer, along with a warm welcome from local children wearing Texas Rangers caps.
India emphasizes her genuine care for people and the importance of authentic experiences. She dedicates her days to engaging with various individuals, from cab drivers to restaurant staff, ensuring her clients enjoy unique and meaningful moments beyond mere luxury.