Jaclyn Sienna India founded her luxury travel concierge service, Sienna Charles, in 2008, starting with little more than a determination to succeed. Initially, India’s husband doubted her business approach as they received inquiries from potential clients despite not having any at the time. She skillfully managed these expectations by painting a picture of high demand for her services, claiming a full schedule catering to high-net-worth clientele.
Fast forward sixteen years, and India has transformed her venture into a prestigious service, attracting an impressive roster of clients, including world leaders like former President George W. Bush and celebrities such as Mariah Carey. Her clientele, who have annual earnings exceeding $100 million, often possess the means to create their own luxury experiences, so what makes Sienna Charles unique?
India believes the key lies in genuine care and understanding. Drawing on her background as a server, she highlights the importance of empathy and personal attention in her interactions. Her extensive network within the hospitality sector, boasting over 2,000 relationships, allows her to curate extraordinary and personalized travel experiences tailored to her clients’ desires.
While luxury is a vital aspect of her offerings, India emphasizes the significance of providing unique and memorable experiences over merely glamorous options. For instance, she prefers recommending distinctive alternatives, such as Single Thread Farms in California over Michelin-starred dining experiences. Notably, she has arranged exceptional events like a candlelight dinner at Versailles and a brunch atop the Arc de Triomphe.
India also places an emphasis on pairing dining experiences with opportunities to meet influential figures, such as the Hermes and Fendi families. However, she remains attuned to the simpler pleasures that her clients seek—arranging for George W. Bush to enjoy quintessential comforts during his travels to Ethiopia, including peanut butter and a friendly greeting from local children.
At the heart of India’s approach is a commitment to authenticity. She strives to provide her clients with enriching experiences that go beyond luxury, reflecting the diverse tapestry of the world through meaningful connections and genuine moments.
The story of Jaclyn Sienna India exemplifies the power of perseverance, personal touch, and building strong relationships in the luxury travel industry. Her journey from “faking it” to a thriving business serves as inspiration for entrepreneurs everywhere, showcasing that success can come from a combination of ingenuity, empathy, and a commitment to authentic experiences.