Jaclyn Sienna India launched her travel concierge service, Sienna Charles, in 2008 with a determination to succeed against the odds. Initially, she was faced with the challenge of feigning success, often telling prospective clients that she was fully booked, although she had no clients at the time.
Fast forward sixteen years, and India has built a thriving business catering to high-net-worth individuals, including notable figures like former President George W. Bush and singer Mariah Carey. Her clients earn over $100 million annually, but India believes her value lies not in her connections, but in her genuine care for their needs.
“My clients are influential, but building relationships is not enough; it’s about caring and leading with empathy,” she said. With five years of experience as a server, India understands the importance of attention and connection in creating meaningful experiences.
Sienna Charles is known for its extensive network, boasting over 2,000 relationships across the luxury hospitality sector, enabling India to craft unique travel and dining experiences tailored to her clients’ desires. “They often have the vision but lack the means to bring it to life,” she noted, highlighting her knack for interpreting clients’ aspirations with minimal input.
India aims to deliver more than just exclusive access; she prioritizes authentic experiences. For instance, instead of promoting the widely acclaimed French Laundry restaurant, she opts for lesser-known gems like Single Thread Farms.
Her custom experiences often feature unforgettable moments, such as a candlelit dinner in Versailles or brunch atop the Arc de Triomphe. She also arranges meetings with prominent figures, like family members of luxury brands, enriching her clients’ moments further.
Sometimes, her approach involves simple comforts, ensuring that when Bush visited Ethiopia, he had items like peanut butter and non-alcoholic beer, complemented by a warm welcome from local children wearing Texas Rangers caps.
India is dedicated to finding authentic experiences, believing that true luxury extends beyond extravagant settings. “I care deeply about my clients and invest time in learning about the world around me to offer them genuine and memorable experiences,” she concluded.