Brian Johnson, better known as the “Liver King,” rose to fame through his outrageous online antics, which included raw organ consumption and extreme fitness stunts. With a follower count of six million and a successful supplement brand earning $100 million annually, he captivated audiences with his claim of achieving a perfect physique through natural means. This narrative came crashing down in late 2022 when leaked emails exposed his use of steroids and human growth hormone (HGH), prompting widespread criticism, even from notable figures like Joe Rogan.
In the wake of this scandal, Netflix has spotlighted Johnson’s story in the documentary series *Untold*, which premiered on May 13. The 70-minute film showcases his journey, claiming a path to redemption. Director Joe Pearlman describes Johnson as a marketing wizard who adeptly understands audience desires. Johnson’s personal background, marked by a challenging childhood and later transformation through fitness, helped him develop a narrative that captivated many, including his two sons who are highlighted in his promotional content.
Despite the controversy, Johnson’s story reflects a broader trend in health and fitness media, where misinformation can elevate individuals to stardom. He initially claimed to be 100% natural, promoting nine “ancestral tenets” aimed at improving health and well-being. However, the leak revealed the reality of his steroid use, leading to a public admission and attempts at damage control.
As Johnson reflects on his past and the path forward in *Untold*, his remorse seems genuine, albeit accompanied by the instincts of a performer craving attention. He acknowledges the impact of his actions and emphasizes a desire to repent, planning to launch 302 retreats focused on ancestral living. While skepticism surrounds his sincerity, the documentary serves as a cautionary tale about the dangers of unchecked health claims and misinformation, particularly for vulnerable audiences.
Given the growing influence of social media on younger populations, this film not only highlights Johnson’s personal narrative but also raises critical questions about the responsibility of influencers in the health space and the potential harm of their content. As Johnson grapples with his past, there remains a glimmer of hope that he may contribute positively to the conversation around health and wellness in the future.