Jaclyn Sienna India, the founder of the travel concierge service Sienna Charles, established her business in 2008 with the mindset of “faking it until you make it.” Initially, she faced skepticism, even from her husband, as she received inquiries about travel while having no actual clients. However, over the past sixteen years, her strategic approach has proven successful, and her client roster now includes notable figures such as former President George W. Bush and celebrities like Mariah Carey.
Sienna Charles caters exclusively to clients earning over $100 million annually, individuals who seemingly have access to everything. Yet, India emphasizes that her unique value lies in the care and attention she provides. Drawing from her experience as a server, she understands personal connections and what drives people’s desires.
Her extensive network, known as a “black book,” includes over 2,000 contacts in the hospitality sector, facilitating exclusive travel and dining experiences tailored to her clients’ visions. India clarifies that she prioritizes quality and authenticity over mere luxury or exclusivity.
For instance, while well-known establishments like The French Laundry might seem appealing, India opts to highlight unique experiences, such as arranging a dinner with a stunning view at Single Thread Farms instead.
Her services can range from extravagant events, like a candlelight dinner at Versailles, to simply ensuring that clients like Bush have their favorite foods during their travels, such as peanut butter and non-alcoholic beer. India emphasizes her dedication to offering authentic experiences, stating that she finds inspiration in conversations with everyone she meets, ensuring that her clients enjoy moments that are both luxurious and genuinely meaningful.