Jaclyn Sienna India founded her travel concierge service, Sienna Charles, in 2008 with a strategy of “faking it until making it.” Initially, she had no clients but confidently communicated with potential clients as if she were fully booked.
Fast forward sixteen years, and her approach has proven successful. India now counts influential figures, including former President George W. Bush and celebrities like Mariah Carey, among her clientele. Her focus is on catering to individuals earning over $100 million per year, providing them with exclusive services they may not be able to achieve alone.
India emphasizes the importance of personal connections and genuine care in her service. With five years of experience as a server, she understands the nuances of customer expectations. Her extensive network in the hospitality industry—over 2,000 contacts—enables her to create exceptional travel experiences.
According to India, her clients often have a vision but lack the resources to fulfill it. She excels at interpreting their desires and transforming them into reality. However, she prioritizes meaningful experiences over merely glamorous options. For example, she doesn’t promote the renowned French Laundry restaurant, preferring to recommend unique experiences like dining at Single Thread Farms.
India crafts individualized experiences for her clients, such as arranging a candlelight dinner in Versailles or brunch on the Arc de Triomphe. She also pairs meals with interactions with notable figures, such as hosting breakfast with the Hermes family and lunch with the Fendi family in Rome.
At times, her services cater to simpler requests, as seen when she ensured that Bush had familiar comforts while traveling in Ethiopia. She strives to provide authentic experiences, believing that luxury is not solely defined by opulence but by meaningful connections and genuine interactions.